These templates work best when you send them personally, soon after a good moment with the customer. Keep the specific detail in the first line — it’s what makes a request feel like a conversation instead of a campaign.
Email: after finishing a project
Hi [First name], Thanks again for working with us on [project]. I really enjoyed [specific detail]. Would you mind writing two or three sentences about your experience? It takes about a minute, and there's no sign-up: [your testimonial link] If it helps, think about: what was the situation before we worked together, and what changed? Thank you! [Your name]
Email: for a product or subscription
Hi [First name], You've been using [product] for [time period] now — I hope it's been useful. We'd love to share what customers like you think. Could you leave a quick rating and a few words here? [your testimonial link] It takes about a minute. We read every single one. Thanks, [Your name], [Company]
Short message: WhatsApp, SMS or Slack
Hi [First name]! Really glad [result] worked out 🙌 Would you mind leaving a short testimonial? Takes a minute, no sign-up: [your testimonial link]
After a helpful support conversation
Happy we could sort that out, [First name]! If you have a minute, we'd really appreciate a few words about your experience with our support: [your testimonial link]
Friendly reminder (send once, 3–5 days later)
Hi [First name], Just bumping this in case it got buried — no pressure at all. If you have a minute, here's the link: [your testimonial link] Thanks either way! [Your name]
Thank you, after they submit
Thank you so much for the kind words, [First name] — it genuinely made our day. We'll let you know when it's live on our site.
In person or on a call
"I'm really glad this worked for you. Would you be open to writing a couple of sentences about it? I'll send you a link — it takes about a minute."
Tips for better replies
- Personalise the first line with a real detail.
- Say how long it takes (“about a minute”) and that there’s no sign-up.
- Give one question to answer — pick one from our question list.
- Send one reminder at most.
Need a link to send? A Wallsy collection page gives you one, with your logo, brand colour and your own thank-you message.